Odoo eCommerce – Professional online shop built into Odoo
A fully integrated online shop with no third-party interfaces
Odoo eCommerce is an online shop fully integrated into Odoo. Products, stock, orders and payments are managed in the same database as the rest of your business — no external system connection required.
The built-in website builder allows you to design shop pages, product catalogues and landing pages without coding skills. SEO settings, redirects and the sitemap are maintained directly inside Odoo.
Core capabilities of Odoo eCommerce
Website builder and design
The Odoo Website Builder lets you create and edit shop pages via drag-and-drop. Pre-built building blocks, themes and responsive design are included.
Product catalogue and variants
Products are displayed in the shop with images, descriptions, attributes and variants (colour, size, material). Price lists and customer segments control individual pricing.
Shopping cart and checkout
Customers can order as a guest or with an account. The checkout process, delivery addresses, shipping methods and taxes are handled automatically.
Payment providers
Odoo supports PayPal, Stripe, Mollie, Adyen and many other providers. Multiple payment methods can be active simultaneously.
SEO and marketing tools
Every product page can be customised with a meta title, description and URL slug. Automatic sitemap, canonical URLs and structured data improve search engine visibility.
Customer account and portal
Customers manage orders, invoices and delivery addresses through their account. Order status and tracking links are accessible in the portal at any time.
How it works in practice
Create products
Products are created in the Odoo backend with images, variants, prices and stock. They appear in the online shop only after being manually published via the publish toggle.
Design the shop
Using the Website Builder, the shop homepage, category pages and product detail pages are customised. Promo banners, featured products and CTAs are placed via drag-and-drop.
Receive orders
Incoming orders appear in the Odoo backend immediately. Stock is reserved and confirmation emails to customers are sent automatically.
Ship and invoice
Delivery orders are generated directly from the sales order. Invoices are created based on ordered or delivered quantity and sent to the customer by email.
Why Odoo eCommerce
No integration maintenance
Shop, inventory, accounting and CRM run in a single Odoo instance. Data reconciliation between separate systems is eliminated entirely.
Real-time stock in the shop
Every online purchase immediately reduces inventory. Out-of-stock products are automatically shown as unavailable.
Integrated marketing
Cart abandonment, newsletter sign-ups and customer segments feed directly into Odoo Email Marketing and CRM — without any data export.
Scalable without a system change
Whether 100 or 100,000 products — Odoo eCommerce grows with your catalogue. Additional modules such as loyalty or multi-website can be activated at any time.
Infintor at a Glance
260+
Satisfied Clients
440+
Projects Completed
11+
Industries Worldwide
32+
Countries Served
Frequently Asked Questions
Is Odoo eCommerce suitable for both B2B and B2C?
Yes. Odoo eCommerce supports both models. B2B customers can be given individual price lists, payment terms and approval workflows. B2C customers order through the public shop.
Which payment providers are integrated?
Odoo supports a wide range of providers including Stripe, PayPal, Mollie, Adyen, Authorize.Net and more. Multiple providers can be enabled at the same time.
Is stock in the online shop updated in real time?
Yes. Since eCommerce and Inventory share the same Odoo database, the shop stock always reflects the current warehouse level — with no synchronisation delay.
Ready to launch your online shop with Odoo?
Our Odoo consultants guide you from the initial conversation to a successful go-live — and beyond.
Request a free consultation