Odoo for Retail & eCommerce – In-store and online from a single platform
Unified commerce platform for physical and digital sales channels
Retailers and online shops face the challenge of keeping stock, prices and customer data in sync across multiple channels. Duplicate entry and siloed systems waste time and create errors.
Odoo connects Point of Sale, online shop, inventory and CRM in a single platform. Whether in-store sales, click & collect or direct shipment — all channels run on the same data without manual synchronisation.
Odoo capabilities for retail & eCommerce
Point of Sale — online and offline
The POS system operates online and offline without interruption. Products, prices and customer data are synchronised at every terminal. Transactions, end-of-day close and cash book are posted to accounting automatically.
Online shop with full ERP integration
The Odoo web shop is natively integrated with inventory, purchasing and accounting. An online order automatically creates a delivery order and invoice; payment is posted immediately.
Omnichannel inventory management
Stock is synchronised in real time across all channels — physical store, warehouse and online show the same availability at all times. Click & collect and ship-from-store scenarios require no additional systems.
Customer loyalty and rewards
Odoo POS and CRM manage customer cards, loyalty points and discount vouchers. Purchase history and preferences are fully accessible at the till and in the back office for targeted marketing campaigns.
Product variants and flexible pricing
Product variants by size, colour or material are maintained centrally. Time-limited promotional prices, volume discounts and channel-specific pricelists are configurable without any coding.
Sales analytics and reporting
Revenue by product, category, channel, location and period is available at any time. Top sellers, slow movers and stock coverage are visible on a single dashboard.
Why Odoo for Retail & eCommerce
No overselling
Online shop and till access the same stock — overselling an item across multiple channels is technically prevented.
Faster checkout
Stored customer data, loyalty points and barcode scanning noticeably speed up every checkout transaction.
Targeted marketing from purchase history
CRM and sales data enable personalised offers and reactivation campaigns based on actual buying behaviour.
Omnichannel without additional systems
Physical store, online shop and warehouse run on a single platform — no integration projects, no manual reconciliation.
Frequently Asked Questions
Does the POS system work without internet?
Yes. Odoo POS continues to operate in offline mode. All transactions are stored locally and synchronised automatically once the connection is restored.
Can the online shop be customised to a specific design?
Yes. Odoo Website provides a visual drag-and-drop editor. Layout, colours, fonts and page structure are adjusted without coding; custom domains are directly integrated.
How are returns handled in POS and the online shop?
Returns are recorded directly in the POS or via the back end. Credit notes are created automatically and stock is corrected immediately; refunds can be issued via the original payment method.
Planning to roll out Odoo in your company? Talk to our certified Odoo consultants.
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