Odoo Email Marketing – Create, send and analyse campaigns
Professional email marketing built directly into your Odoo environment
Odoo Email Marketing lets you create, send and analyse email campaigns without external tools. Mailing lists, campaign templates and delivery statistics are managed in the same Odoo database as your contacts and customers.
Thanks to native integration with CRM, Website and Sales, campaigns can be sent precisely to leads, customers or website subscribers — without data exports or interface maintenance.
Core capabilities of Odoo Email Marketing
Email builder
Emails are designed with a visual drag-and-drop editor. Pre-built blocks, responsive templates and custom HTML sections allow professional design without coding skills.
Mailing lists and segmentation
Recipients are organised into mailing lists. Dynamic filters allow segmentation by CRM tags, customer attributes, purchase history or custom criteria.
A/B testing
Two variants of a campaign are sent to a defined share of recipients. The better-performing version is automatically sent to the remainder of the list based on open or click rate.
Scheduled sending
Campaigns can be sent immediately or at a scheduled time. Odoo distributes sending automatically to stay within SMTP limits and maximise deliverability.
Open, click and unsubscribe analytics
Open rate, click rate, bounce rate and unsubscribes are tracked in real time per campaign. Clicks on individual links are traceable.
Blacklist management
Unsubscribed recipients are automatically added to the global blacklist. Further contact to those addresses is prevented by the system to meet GDPR requirements.
How it works in practice
Build the mailing list
A mailing list is populated from existing Odoo contacts, CRM leads or website subscribers. Dynamic filters segment automatically based on defined criteria.
Design the campaign
Email content, subject line and sender name are created in the visual editor. A/B tests can be configured directly within the campaign.
Schedule and send
A send time is set or the campaign is launched immediately. Odoo distributes sending automatically; progress is visible in real time.
Analyse results
Open, click and bounce rates are displayed in the campaign dashboard. Insights feed directly into the planning of the next campaign.
Why Odoo Email Marketing
No external marketing tool needed
Campaigns, mailing lists and analytics all live in Odoo — right next to CRM, Website and Sales. Data exports and interface maintenance are eliminated.
Precise segmentation from live CRM data
Recipients are filtered from current Odoo contact data — no stale CSV exports. Campaigns reach exactly the right audience.
GDPR-compliant unsubscribe handling
Unsubscribes are processed and stored globally by the system. Accidental re-contact to opted-out addresses is technically prevented.
Direct campaign ROI via CRM linkage
Clicks from campaigns are linked to CRM leads and sales. The actual revenue contribution of a campaign is measurable.
Infintor at a Glance
260+
Satisfied Clients
440+
Projects Completed
11+
Industries Worldwide
32+
Countries Served
Frequently Asked Questions
Is Odoo Email Marketing GDPR-compliant?
Yes. Unsubscribed recipients are automatically added to the global blacklist and receive no further emails. Double opt-in can be configured via website forms.
Can I use custom HTML templates?
Yes. In addition to the drag-and-drop editor, custom HTML email templates can be stored. Existing templates can be edited directly in the code editor.
How are large-list sends handled?
Odoo distributes sending over configurable time windows to stay within SMTP limits. An external email delivery service can be integrated via SMTP.
Ready to professionalise your email marketing with Odoo?
Our Odoo consultants guide you from the initial conversation to a successful go-live — and beyond.
Request a free consultation