Odoo WhatsApp – Communicate with customers directly over WhatsApp
WhatsApp Business Messaging seamlessly integrated into your Odoo environment
Odoo WhatsApp connects your business to customers via the official Meta WhatsApp Business Platform. Messages can be sent directly from Odoo records such as quotations, invoices, orders and helpdesk tickets — without switching between Odoo and WhatsApp.
Incoming customer messages arrive in the Odoo inbox and are assigned to the responsible team member. The full conversation history is stored on the relevant record and visible to the entire team.
Capabilities of Odoo WhatsApp
Official Meta integration
Odoo uses the WhatsApp Business Platform (Cloud API) from Meta. Setup requires a Meta Business Manager account, a WhatsApp Business account and a phone number approved for the API.
Send messages from Odoo records
WhatsApp messages can be sent with one click directly from quotations, sales orders, invoices, purchase orders and helpdesk tickets. The sent message is logged on the record.
Message templates
Outbound messages to customers who have not been in contact within the last 24 hours must be sent via Meta-approved templates. Templates are created in Odoo and submitted for Meta approval from there.
Handle incoming messages
Customer messages appear in the Odoo inbox. The support team replies directly in Odoo — free-form text is possible within the 24-hour reply window.
Multiple agents per channel
A single WhatsApp channel can be managed by several team members simultaneously. Conversations are assigned by rule or picked up manually.
Automated notifications
Odoo can notify customers automatically via WhatsApp — for example, on order confirmation, delivery announcement or payment reminder. Triggers are configured using Odoo automation rules.
How it works in practice
Set up the channel
The Meta Business Manager account is connected to Odoo. The WhatsApp Business phone number is registered in the Odoo backend and the channel is activated.
Create templates
Message templates for commonly used messages are created in Odoo and submitted to Meta for approval. Approved templates are available immediately.
Send messages
Team members send WhatsApp messages directly from the relevant Odoo record. Approved templates are selected, or — within an active chat — free-form text is entered.
Manage conversations
Incoming messages are received and assigned in the Odoo inbox. The complete conversation history is stored on the record and traceable by the team.
Why Odoo WhatsApp
Reach customers on the channel they use every day
WhatsApp is the preferred communication channel for many customers. Messages via WhatsApp are read and replied to faster than emails.
Full conversation history on the Odoo record
Every WhatsApp conversation is stored on the related lead, order or ticket. The team sees the complete communication history — without external apps or chat logs.
Automated customer communication with no extra effort
Order confirmations, delivery announcements and payment reminders can be sent automatically via WhatsApp. No manual steps required.
One inbox for all channels
WhatsApp messages land in the same Odoo inbox as emails and chat messages. The team has all customer requests in one place — regardless of the channel.
Infintor at a Glance
260+
Satisfied Clients
440+
Projects Completed
11+
Industries Worldwide
32+
Countries Served
Frequently Asked Questions
What is needed to set up Odoo WhatsApp?
You need a Meta Business Manager account, a verified WhatsApp Business account and a phone number approved for the WhatsApp Business Platform (Cloud API). Setup in Odoo is done using the API credentials from the Meta Developer portal.
What are WhatsApp message templates and why are they required?
Templates are message texts pre-reviewed and approved by Meta. They are required when a customer has not sent a message within the last 24 hours. Within the 24-hour reply window, agents can send free-form messages.
Can multiple agents handle WhatsApp messages at the same time?
Yes. A WhatsApp channel in Odoo can be managed by several agents simultaneously. Conversations can be picked up manually or assigned automatically based on defined rules.
Ready to connect WhatsApp Business to Odoo?
Our Odoo team guides you through the Meta setup and all the way to live operation — step by step.
Request a free consultation